This collection is a direct response to the rapid globalization
around us. There is a rich heritage of culture and tradition in Nigeria
that is inextricably linked to fashion. Our country today is
transitioning into an unexpected hub of commercial and corporate
activity and as a result Nigeria is now capable of refining its natural
resources and transforming them into world-class products by virtue of a
growing skilled and creative workforce. This collection will physically
project our socio-economic growth as well as uphold Africa’s rich and
opulent culture as a whole.
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In conception, we were inspired by the minimalist culture that is
currently trending. Minimalism is described as any design or style in
which the simplest and fewest elements are used to create the maximum
effect. Da Vinci famously said, “Simplicity is the ultimate
sophistication”. Selfridges, one of the biggest department stores in the
fashion capital of London has embraced this movement by implementing a
de-branding project that they have aptly termed “No Noise”. Under this
initiative, the Selfridges logo will be removed from its iconic yellow
bags but will still retain the prestige and heritage associated with
this very popular department store. They all celebrate the beauty of a
minimalist aesthetic and focus on a product’s quality and function
rather than its packaging or advertised image. The quote “less is always
more” thus means more right now than it ever has.
Designing from the zesty city of Lagos, we are surrounded by constant
activity and change. Lagos has recently been adorned with new glass
high-rise buildings and sophisticated structures such as our first ever
suspension bridge that was erected late last year. We have in this
light, drawn inspiration from these simple structures which feature
clean lines, basic shapes and natural textures and colours but are
nevertheless striking and picturesque. By eliminating all non-essential
forms, features and concepts, this collection will show that fewer
elements can be used to create a maximum effect.
VIEW THE LIVE EVENT HERE
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