1. Gisele Bündchen
Made: $45 million
How: Gisele was the face of H&M, Dior and Versace in the past year. Her stint as the face of Pantene was credited with raising sales in Brazil by 40%, plus a endorsement deal with Ipanema flip-flops which carry Gisele's name reaped significant rewards. Bündchen had the added bonus of being paid in euros and Brazilian reals, resulting in an increase in earnings as both currencies appreciated against the dollar by double-digit percentages over the last year
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